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- EditorialBerrett-Koehler Publishers
- Año de publicación2023
- ISBN 10 152300570X
- ISBN 13 9781523005703
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Heart of Innovation : A Field Guide for Navigating to Authentic Demand
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Berrett-Koehler Publishers
(2023)
ISBN 10: 152300570X
ISBN 13: 9781523005703
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The Heart of Innovation: A Field Guide for Navigating to Authentic Demand by Chanoff, Matt, Furst, Merrick [Paperback ]
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The Heart of Innovation: A Field Guide for Navigating to Authentic Demand [Paperback] Chanoff, Matt; Furst, Merrick; Sabbah, Daniel; Wegman, Mark and Krishna, Arvind
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Descripción Condición: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Nº de ref. del artículo: OTF-S-9781523005703
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TheHeartofInnovation Format: Paperback
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The Heart of Innovation: A Field Guide for Navigating to Authentic Demand
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The Heart of Innovation
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The Heart of Innovation: A Field Guide for Navigating to Authentic Demand
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The Heart of Innovation: A Field Guide for Navigating to Authentic Demand
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Berrett-Koehler Publishers
(2023)
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ISBN 13: 9781523005703
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The Heart of Innovation (Paperback)
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(2023)
ISBN 10: 152300570X
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Descripción Paperback. Condición: new. Paperback. Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them. Many attempts at innovation fail because customers turn out to be indifferent. The key to success is to uncover unmet authentic demand; what customers cannot be indifferent to. Through fresh case studies, ranging from how SoulCycle revolutionized the fitness industry, to how IBM built an $8 billion business on the Web, to a single mother ending abuse in a slum in Africa, The Heart of Innovation explores how authentic demand is often hidden or taken for granted.The first half of the book explores cases where people accidentally found their way to meeting an unmet authentic demand-or failed to. The second half of the book provides a field guide to methodically identifying and building products, services, and businesses around authentic demand.At Georgia Tech, IBM, and elsewhere, the authors have worked with scores of startups and large companies, developing a unique methodology that unpacks the "black box" of authentic demand and shows innovators how to search for it, recognize it, and create situations for their customers that catalyze it. They explore the differences, and different challenges, to the three types of innovation-incremental improvement, company transformation, and radical "formative" innovation.Authors Chanoff, Furst, Sabbah, and Wegman take innovators and people who work with them on a new journey through innovation. Their fresh case studies, from IBM's entry to the Web, to a single mother in a slum in Kenya, make The Heart of Innovation as obsessively readable as it is informative.If customers are already pulling your innovation from your hands, you don't need this book. Otherwise, reach for The Heart of Innovation.Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations.Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them. Many attempts at innovation fail because customers turn out to be indifferent. The key to success is to uncover unmet authentic demand; what customers cannot be indifferent to. Through fresh case studies, ranging from how SoulCycle revolutionized the fitness industry, to how IBM built an $8 billion business on the Web, to a single mother ending abuse in a slum in Africa, The Heart of Innovation explores how authentic demand is often hidden or taken for granted.The first half of the book explores cases where people accidentally found their way to meeting an unmet authentic demand-or failed to. The second half of the book provides a field guide to methodically identifying and building products, services, and businesses around authentic demand.At Georgia Tech, IBM, and elsewhere, the authors have worked with scores of startups and large companies, developing a unique methodology that unpacks the "black box" of authentic demand and shows innovators how to search for it, recognize it, and create situations for their customers that catalyze it. They explore the differences, and different challenges, to the three types of innovation-incremental improvement, company transformation, and radical "formative" innovation.Authors Chanoff, Furst, Sabbah, and Wegman take innovators and people who work with them on a new journey through innovation. Their fresh case studies, from IBM's entry to the Web, to a single mother in a slum in Kenya, make The Heart of Innovation as obsessively readable as it is informative.If customers are already pulling your innovation from your hands, you don't need Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781523005703
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The Heart of Innovation: A Field Guide for Navigating to Authentic Demand
Publicado por
Berrett-Koehler Publishers
(2023)
ISBN 10: 152300570X
ISBN 13: 9781523005703
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