Fostering Sustainable Behavior: an Introduction to Community-Based Social Marketing (Education for Sustainability Series)

Doug McKenzie-Mohr

189 valoraciones de Goodreads

Idioma: inglés

Editorial: New Society Publishers, United States, Gabriola Island, 1999

0865714061 / 9780865714069

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Descripción del artículo del vendedor

Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behaviour. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behaviour change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behaviour, from recycling and energy efficiency, to alternative transportation. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

N° de ref. del artículo GOR002480116

Título
Fostering Sustainable Behavior: an Introduction to Community-Based Social Marketing (Education for Sustainability Series)
Autor
Doug McKenzie-Mohr
Editorial
New Society Publishers, United States, Gabriola Island
Año de publicación
1999
Estado
Very Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
0865714061
ISBN 13
9780865714069
Peso del artículo
295 gramos
Dimensiones
155.0 x 230.0

WorldofBooks

Goring-By-Sea, WS, Reino Unido

Vendedor de 5 estrellas

Vendedor de AbeBooks desde 16 de marzo de 2007

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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we’re helping charities increase revenue and reduce waste through re-commerce.…

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COOKERY, RECYCLE, CHARITY, USED BOOKS, MODERN, HISTORY, CHILDRENS, FICTION, CHEAP BOOKS, NON -FICTION

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World of Books Ltd

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Goring-By-Sea, Reino Unido BN12 4QY