T�tulo: Evaluating Public Communication : Exploring New Models, Standards, and Best Practice
Editor: Routledge
Fecha de publicaci�n: 2017
Idioma: Ingl�s
ISBN 10: 1138228575
ISBN 13: 9781138228573
Encuadernaci�n: Encuadernaci�n de tapa dura
Estado: As New

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Sinopsis

Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.

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Jim Macnamara is Professor of Public Communication at the University of Technology Sydney (UTS). Previously CEO of a leading research company specializing in evaluation of communication, he is the author of 16 books on media and communication, including, most recently, Organizational Listening: The Missing Essential in Public Communication (2016).

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