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Emerging Market Multinationals: Managing Operational Challenges for Sustained International Growth

Park, Seung Ho, Newburry, William, Cuervo-Cazurra, Alvaro

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ISBN 10: 1107073146 / ISBN 13: 9781107073142
Editorial: Cambridge University Press, 2016
Usado Condición: Very Good Encuadernación de tapa dura
Librería: AMM Books (Gillingham, KENT, Reino Unido)

Librería en AbeBooks desde: 16 de octubre de 2006

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Detalles bibliográficos

Título: Emerging Market Multinationals: Managing ...

Editorial: Cambridge University Press

Año de publicación: 2016

Encuadernación: Hardcover

Condición del libro:Very Good

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Sinopsis:

Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be taken to achieve sustained international growth. With clear, concise arguments and examples that bring the discussion to life, this insightful book will appeal to managers and students alike.

Book Description:

This book examines the challenges faced by emerging market multinationals as they seek to develop their international operations. The authors seamlessly combine academic analyses with real-world cases from a range of emerging market multinationals to offer actionable solutions to some of the most commonly observed difficulties of internationalization.

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