Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Second Edition). Este artículo no está disponible.
Idioma: inglés
Editorial: Wiley, 2009
- Tapa dura
- Usado
Librería: WorldofBooks, Goring-By-Sea, WS, Reino UnidoWorldofBooks
Vendedor de IberLibro desde 16 de marzo de 2007
Condición: Usado - Regular
EUR 2,46
Descripción del artículo del vendedor
A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.
N° de ref. del artículo GOR010191111
- Título
- Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Second Edition)
- Autor
- Morgan, Adam
- Editorial
- Wiley
- Año de publicación
- 2009
- Estado
- Fair
- Encuadernación
- Hardback
- Idioma
- inglés
- ISBN 10
- 0470238275
- ISBN 13
- 9780470238271
- Edición
- 2ª Edición
- Peso del artículo
- 572 gramos
The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.
It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
ADAM MORGAN is a partner in eatbigfish (www.eatbigfish.com), an international brand and marketing consultancy specializing in Challenger brand strategy, behavior, and culture. Previously an executive with TBWA\Chiat\Day, one of the world’s largest advertising agencies, he has worked with clients like IKEA, Unilever, Virgin, and Apple. He and his partners together run The Challenger Project, the evolving research into how Challenger brands think and behave, on which their thinking, writing, and speaking is based.
“Acerca de” puede pertenecer a otra edición de este título.