The Discipline Of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market. Este artículo no está disponible.
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Idioma: inglés
Editorial: Basic Books, 1995
- Tapa dura
- Usado
Librería: Red's Corner LLC, Tucker, GA, Estados Unidos de AmericaRed's Corner LLC
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Vendedor de IberLibro desde 26 de marzo de 2018
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EUR 2,63
Descripción del artículo del vendedor
Grade 4 out of 5 points. This is a used book. Book may have wear due to handling. Has no markings on pages. May not include extra materials like access codes, CDs, accessories, etc. All orders ship by next business day! We are a small company and very thankful for your business.
N° de ref. del artículo RED8DUIK7E5A
- Título
- The Discipline Of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
- Autor
- Treacy, Michael, Wiersema, Fred
- Editorial
- Basic Books
- Año de publicación
- 1995
- Estado
- Fine
- Encuadernación
- hardcover
- Idioma
- inglés
- ISBN 10
- 0201406489
- ISBN 13
- 9780201406481
How is it that some companies are rewriting the rules of competition in their markets, selling wholly new standards of quality, innovation and customer service? What sets these companies apart? This book attempts to answer some of these questions. This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single "value discipline" - best total cost, best product or best total solution - and literally build their organization around it. Through detailed case studies and step-by-step guidance, the authors show how to implement this revolutionary approach to business strategy.
“Sinopsis” puede pertenecer a otra edición de este título.
Reseña del editor
This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single value discipline and literally build their organization around it.
“Acerca de” puede pertenecer a otra edición de este título.
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