Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

Chuck Hemann

132 valoraciones de Goodreads

Idioma: inglés

Editorial: Pearson Education (US), 2018

0789759608 / 9780789759603

Serie: Libro 48 de 48 - Que Biz-Tech

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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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Vendedor de IberLibro desde 20 de diciembre de 2007

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Descripción del artículo del vendedor

Distill Maximum Value from Your Digital Data! Do It Now! Why hasn?t all that data delivered a whopping competitive advantage? Because you?ve barely begun to use it, that?s why! Good news: neither have your competitors. It?s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! Prioritize?because you can?t measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer?s needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make the most of surveys, focus groups, and offline research synergies Focus new marketing investments where they?ll deliver the most value ? Identify and understand your most important audiences across the digital ecosystem ?Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.? ? Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data.…

N° de ref. del artículo 00107773570

Título
Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
Autor
Chuck Hemann
Editorial
Pearson Education (US)
Año de publicación
2018
Estado
Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
0789759608
ISBN 13
9780789759603
Edición
2ª Edición
Serie
Libro 48 de 48: Que Biz-Tech

World of Books (was SecondSale)

Montgomery, IL, Estados Unidos de America

Vendedor de 5 estrellas

Vendedor de IberLibro desde 20 de diciembre de 2007

Tarifas de envío en Estados Unidos de America

ArtículoDe 4 a 12 días hábilesDe 3 a 6 días hábiles
Primer artículoEUR 0,00EUR 9,82
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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SBYB, Inc.

900 Knell Rd
Montgomery, IL Estados Unidos de America 60538