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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World: Making Sense of Consumer Data in a Digital World (Que Biz-Tech) - Tapa blanda

Libro 48 de 48: Que Biz-Tech

Hemann, Chuck; Burbary, Ken

 
9780789759603: Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World: Making Sense of Consumer Data in a Digital World (Que Biz-Tech)
Tapa blanda
ISBN 10: 0789759608 ISBN 13: 9780789759603
Editorial: Que Publishing, 2018

Sinopsis

Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing! Prioritise - because you can’t measure, listen to, and analyse everything Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviours Measure real social media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned social media channels Leverage ’listening data’ way beyond PR and marketing: for strategic planning, product development, and HR Start optimising web and social content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make the most of surveys, focus groups, and offline research synergies Focus new marketing and social media investments where they’ll deliver the most value

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Acerca del autor

Chuck Hemann, Managing Director of Analytics/Head of Digital Analytics for W2O, has spent the past 14 years providing strategic counsel on digital analytics, measurement, online reputation, and social media. He was previously Global Director of Digital and Paid Media Analytics at Intel Corporation. He has worked with global brands from Intel to P&G to Verizon.

Ken Burbary, Consultant and Digital Marketing Professor at Cornell Johnson Graduate School of Management, has 20+ years of online marketing and advertising experience, including a deep background in digital and social media. He served as VP - Group Director, Strategy and Analysis at Digitas, working with global brands from American Express and Bank of America to P&G and GM.

De la contraportada

Distill Maximum Value from Your Digital Data! Do It Now!



Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing!

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Que Publishing
Año de publicación
2018
Idioma
Inglés
ISBN 10 
0789759608
ISBN 13 
9780789759603
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
272
Contacto del fabricante
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salesde@pearson.com

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