Delivering Quality Service
Zeithaml, Valarie A.
ISBN 10: 0029357012 ISBN 13: 9780029357019
Editorial: Free Press, 1990
Usado
Encuadernación de tapa dura
Librería:
Greenworld Books, Arlington, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 20 de junio de 2025
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
Fast Free Shipping â Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. N° de ref. del artículo GWV.0029357012.VG
Sinopsis:
Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise. Building on seven years of research on service quality, they construct a model that, by balancing a customer's perceptions of the value of a particular service with the customer's need for that service, provides brilliant theoretical insight into customer expectations and service delivery.
Acerca del autor: Valarie A. Zeithaml is associate professor at the Fuqua School of Business at Duke University. The recipient of three distinguished teaching awards, Dr. Zeithaml has written articles for the Journal of Consumer Research, Journal of Marketing, and the Journal of Retailing.
"Sobre este título" puede pertenecer a otra edición de este libro.
Detalles bibliográficos
Título: Delivering Quality Service
Editorial: Free Press
Año de publicación: 1990
Encuadernación: Encuadernación de tapa dura
Condición: very_good