This book is a practical guide to understanding the web page design and usability factors needed for the eShelf - the online store shelf. In this book, the authors bring their unique knowledge and insight to help you learn how to create a conceptual framework for your web design that is targeted to the individual consumer and the basic rules of managing the customer relationship.

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KRETA CHANDLER is an e-commerce expert for HP's Imaging & Printing Group and consults with online stores on improving the customer shopping experience. She is an international award-winning author of HP Visual User Environment learning products and has extensive experience in customer shopping behavior research and e-tail and catalog marketing.

KAREN HYATT develops marketing and legal strategy for HP's largest business. She has served as a consultant for major retailers and industry associations and has extensive experience in retail theft prevention and competitive intelligence. At HP she developed retail strategies that pioneered consumer-centric marketing including innovative category marketing plans and retail consumer behavior analysis.

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