This book is a practical guide to understanding the web page design and usability factors needed for the eShelf - the online store shelf. In this book, the authors bring their unique knowledge and insight to help you learn how to create a conceptual framework for your web design that is targeted to the individual consumer and the basic rules of managing the customer relationship.
"Sinopsis" puede pertenecer a otra edición de este libro.
KRETA CHANDLER is an e-commerce expert for HP's Imaging & Printing Group and consults with online stores on improving the customer shopping experience. She is an international award-winning author of HP Visual User Environment learning products and has extensive experience in customer shopping behavior research and e-tail and catalog marketing.
KAREN HYATT develops marketing and legal strategy for HP's largest business. She has served as a consultant for major retailers and industry associations and has extensive experience in retail theft prevention and competitive intelligence. At HP she developed retail strategies that pioneered consumer-centric marketing including innovative category marketing plans and retail consumer behavior analysis.
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EUR 24,75 gastos de envío desde Estados Unidos de America a España
Destinos, gastos y plazos de envíoLibrería: BIBLIOPE by Calvello Books, Oakland, CA, Estados Unidos de America
Paperback. Condición: Near fine. White octavo, blue spine, xxv, 290 pages, b&w illustrations; 24 cm. This is a practical guide to understanding the Web page design and usability factors needed for an effective eShelf, or online store shelf. Case studies show how principles, techniques and methodologies worked at Web sites such as Amazon, QVC and Outpost. Hewlett-Packard professional books. Web sites -- Design. Extremely mild rubbing to spine head, bright pages, tight binding. Mild spotting (small spots) to front free endpaper and verso of front wrapper, else Near fine. Nº de ref. del artículo: 91543
Cantidad disponible: 1 disponibles
Librería: Mispah books, Redhill, SURRE, Reino Unido
paperback. Condición: Good. Good. book. Nº de ref. del artículo: ERICA82901304796243
Cantidad disponible: 1 disponibles