How to Do Critical Discourse Analysis: A Multimodal Introduction
David Machin
ISBN 10: 0857028928 ISBN 13: 9780857028921
Editorial: SAGE Publications Ltd, 2012
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Descripción
Descripción:
Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. A few small stains. N° de ref. del artículo wbs5463644887
Sinopsis:
"How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images."
- Teun van Dijk, Pompeu Fabra University
"The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis."
- Ruth Wodak, Lancaster University
How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities?
This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape.
With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.
Acerca del autor: David Machin is lecturer at Cardiff University.
"Sobre este título" puede pertenecer a otra edición de este libro.
Detalles bibliográficos
Título: How to Do Critical Discourse Analysis: A ...
Editorial: SAGE Publications Ltd
Año de publicación: 2012
Encuadernación: Encuadernación de tapa blanda
Condición: Good
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How to Do Critical Discourse Analysis: A Multimodal Introduction
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ISBN 13: 9780857028921
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