T�tulo: Creating Value for Customers : Designing & Implementing a Total Corporate Strategy
Editor: John Wiley & Sons, Incorporated, New York, NY, U.S.A.
Fecha de publicaci�n: 1991
Idioma: Ingl�s
ISBN 10: 0471525936
ISBN 13: 9780471525936
Encuadernaci�n: Hard Cover
Estado: Good
Estado de la sobrecubierta: Good

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Sinopsis

This guide aims to provide tried and tested methods, with full case histories, of how successful companies have analyzed the services they provide and then devised interrelated corporate efforts not just to keep the customer satisfied, but to improve and enhance the corporation/customer relationship. Focusing on product design, marketing, pricing, human resources and service, the book emphasizes a whole company approach to customer care.

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