T�tulo: Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires
Editor: Morgan James Publishing
Fecha de publicaci�n: 2018
Idioma: Ingl�s
ISBN 10: 1683506111
ISBN 13: 9781683506119
Encuadernaci�n: Paperback
Estado: Very Good
Estado de la sobrecubierta: No Jacket
Peso: 0,56 libras

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Sinopsis

Creating Signature Stories applies the power of storytelling-a key to any digital program-to strategic messaging.

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David Aaker is the author of over one hundred articles and eighteen books on marketing, business strategy, and branding that have sold over one million copies combined. A recognized authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world. David currently resides in Orinda, CA.

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