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Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires - Tapa blanda

David Aaker

 
9781683506119: Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires

Sinopsis

Creating Signature Stories applies the power of storytelling-a key to any digital program-to strategic messaging.

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Acerca del autor

David Aaker is the author of over one hundred articles and eighteen books on marketing, business strategy, and branding that have sold over one million copies combined. A recognized authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world. David currently resides in Orinda, CA.

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