Creating Corporate Reputations (Paperback)

Grahame Dowling

7 valoraciones de Goodreads

Idioma: inglés

Editorial: Oxford University Press, Oxford, 2002

0199252203 / 9780199252206

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Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller

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Vendedor de IberLibro desde 22 de junio de 2007

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Descripción del artículo del vendedor

Paperback. Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to proactively enhance their corporations' desired reputation. While many booksconcentrate on advertising or corporate identity as the primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand. Oneof its key contributions is that it emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change. Drawing on more than fifteen years of academic research, executive seminars, and consulting experience, Grahame Dowling suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company. Healso describes how to avoid many of the traps that catch unwary managers who try to improve their company's desired reputation. Corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to enhance their corporation's desired reputation. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

N° de ref. del artículo 9780199252206

Título
Creating Corporate Reputations (Paperback)
Autor
Grahame Dowling
Editorial
Oxford University Press, Oxford
Año de publicación
2002
Estado
new
Encuadernación
Paperback
Idioma
inglés
ISBN 10
0199252203
ISBN 13
9780199252206

AussieBookSeller

Truganina, VIC, Australia

Vendedor de 5 estrellas

Vendedor de IberLibro desde 22 de junio de 2007

Tarifas de envío de Australia a Estados Unidos de America

ArtículoDe 25 a 45 días hábilesDe 8 a 14 días hábiles
Primer artículoEUR 32,92EUR 39,15
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Truganina, VIC Australia 3029