Creating Corporate Reputations: Identity, Image, and Performance - Tapa blanda

Dowling, Grahame

 
9780199252206: Creating Corporate Reputations: Identity, Image, and Performance
Tapa blanda
ISBN 10: 0199252203 ISBN 13: 9780199252206
Editorial: Oxford University Press, USA, 2002

Sinopsis

Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their corporation's desired reputation. Drawing on more than fifteen years of research, executive seminars, and consulting experience, Dowling emphasizes the roles that customer value and organizational culture play in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change.

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Acerca del autor

Grahame Dowling is Professor of Marketing at the Australian Graduate School of Management. He is one of Australia's leading researchers and writers on marketing and its importance in today's successful corporations and organizations. He has published over 100 papers in the academic and business press dealing with a wide range of marketing topics. In 1997, Grahame Dowling was named the Distinguished Marketing Researcher in Australia and New Zealand for his work on the adoption and diffusion of innovations. He is currently a member of the editorial boards for the journals Corporate Reputation Review and the Journal of Business-to-Business Marketing.

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Editorial
Oxford University Press, USA
Año de publicación
2002
Idioma
Inglés
ISBN 10 
0199252203
ISBN 13 
9780199252206
Encuadernación
Tapa blanda
Número de páginas
320
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780199241637: Creating Corporate Reputations: Identity, Image and Performance

Edición Destacada

ISBN 10:  0199241635 ISBN 13:  9780199241637
Editorial: OUP Oxford, 2000
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