Copywriting for the Electronic Media : A Practical Guide. Este artículo no está disponible.
19 valoraciones de Goodreads
Idioma: inglés
Editorial: Wadsworth, 2002
Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books
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Vendedor de IberLibro desde 3 de agosto de 2006
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Condición: Usado - Bueno
EUR 10,08
Descripción del artículo del vendedor
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
N° de ref. del artículo 12864814-6
- Título
- Copywriting for the Electronic Media : A Practical Guide
- Autor
- Meeske, Milan D.
- Editorial
- Wadsworth
- Año de publicación
- 2002
- Estado
- Very Good
- Idioma
- inglés
- ISBN 10
- 0534526608
- ISBN 13
- 9780534526603
- Edición
- 4th.
- Peso del artículo
- 1,453 libras
- Dimensiones
- N/A
This aims to help students learn how to write effective copy for all types of electronic media with an emphasis on commercial writing. Beginning with the introduction of the basic principles and techniques of good copywriting, and then moves on to dozens of skill-building exercises.
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Críticas
"Milan D. ""Mike"" Meeske (Ph.D., University of Denver) is a professor of radio and television and Director of Nicholson School of Communication at the University of Central Florida in Orlando. He previously taught at the University of Hawaii and worked for broadcast stations in Nebraska and Colorado. He has authored many journal articles, is co-author of ELECTRONIC MEDIA IN GOVERNMENT, and has written chapters for several other books."
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