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Copywriting for the Electronic Media: A Practical Guide

Meeske, Milan D.; Norris, R.C.

 
9780534526603: Copywriting for the Electronic Media: A Practical Guide
ISBN 10: 0534526608 ISBN 13: 9780534526603
Editorial: Wadsworth Publishing Co Inc, 2002

Sinopsis

This aims to help students learn how to write effective copy for all types of electronic media with an emphasis on commercial writing. Beginning with the introduction of the basic principles and techniques of good copywriting, and then moves on to dozens of skill-building exercises.

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Críticas

"Milan D. ""Mike"" Meeske (Ph.D., University of Denver) is a professor of radio and television and Director of Nicholson School of Communication at the University of Central Florida in Orlando. He previously taught at the University of Hawaii and worked for broadcast stations in Nebraska and Colorado. He has authored many journal articles, is co-author of ELECTRONIC MEDIA IN GOVERNMENT, and has written chapters for several other books."

Reseña del editor

This text helps students learn how to write effective copy for all types of electronic media with an emphasis on commercial writing. It begins with the introduction of the basic principles and techniques of good copywriting, then moves on to dozens of skill-building exercises to put them into practice. Nearly 80 writing assignments and numerous examples of actual scripts, storyboards, PSAs, and promotional spots prepare students to write short, persuasive messages for local stations and cable systems, where most beginning copywriting jobs are found.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Wadsworth Publishing Co Inc
Año de publicación
2002
Idioma
Inglés
ISBN 10 
0534526608
ISBN 13 
9780534526603
Encuadernación
Varios suministros
Número de páginas
320
Contacto del fabricante
no disponible
Persona responsable
no disponible