The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

Robert W Bly

5985 valoraciones de Goodreads

Idioma: inglés

Editorial: Dodd Mead, 1985

0396085466 / 9780396085461

Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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Descripción del artículo del vendedor

The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed: *8 headlines that work--and how to use them *The 5-step Motivating Sequence for generating more sales and profits * 10 tips for boosting landing page conversion rates *15 techniques to ensure your emails get high open and click-through rates * How to create powerful lead magnets that double response rates *The 4 S formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.…

N° de ref. del artículo 00107835625

Título
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
Autor
Robert W Bly
Editorial
Dodd Mead
Año de publicación
1985
Estado
Good
Encuadernación
Encuadernación de tapa dura
Idioma
inglés
ISBN 10
0396085466
ISBN 13
9780396085461

World of Books (was SecondSale)

Montgomery, IL, Estados Unidos de America

Vendedor de 5 estrellas

Vendedor de IberLibro desde 20 de diciembre de 2007

Tarifas de envío en Estados Unidos de America

ArtículoDe 4 a 12 días hábilesDe 3 a 6 días hábiles
Primer artículoEUR 0,00EUR 9,74
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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SBYB, Inc.

900 Knell Rd
Montgomery, IL Estados Unidos de America 60538