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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells - Tapa dura

Bly, Robert W.

 
9780396085461: The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

Sinopsis

Shows how to get attention, communicate, and sell with advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work

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Reseña del editor

Shows how to get attention, communicate, and sell with advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work

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