Consumer Behaviour : A European Perspective
Solomon, Michael R., Bamossy, Gary, Hogg, Margaret K., Askegaard, Soren
ISBN 10: 027371726X ISBN 13: 9780273717263
Editorial: Pearson Education, Limited, 2009
Usado
Encuadernación de tapa blanda
Librería:
Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 13 de octubre de 2008
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de ref. del artículo GRP64868819
Sinopsis:
This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students
Acerca del autor: Michael R. Solomon, Ph.D.,joined the Haub School of Business at Saint Joseph’s University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. In addition to this book, he is also the co-author of the widely-used text book Marketing: Real People, Real Decisions.
Gary J. Bamossy, Ph.D.,is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C.
Søren Askegaardis Professor of Marketing at the University of Southern Denmark. He has a post-graduate Diploma in Communication Studies from the Sorbonne University, Paris and Ph.D. in Business Studies from Odense University, 1993.
Margaret K. Hogg holds the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS).
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Detalles bibliográficos
Título: Consumer Behaviour : A European Perspective
Editorial: Pearson Education, Limited
Año de publicación: 2009
Encuadernación: Encuadernación de tapa blanda
Condición: Good
Edición: 4th Edition.