Canadian Advertising in Action. Este artículo no está disponible.
11 valoraciones de Goodreads
Idioma: inglés
Editorial: Pearson Education Canada, 1999
- Tapa blanda
- Usado
Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books
Vendedor de 5 estrellas
Vendedor de IberLibro desde 3 de agosto de 2006
No disponible
Tapa blanda
Condición: Usado - Aceptable
EUR 45,59
Descripción del artículo del vendedor
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
N° de ref. del artículo 10308766-6
- Título
- Canadian Advertising in Action
- Autor
- Tuckwell, Keith J.
- Editorial
- Pearson Education Canada
- Año de publicación
- 1999
- Estado
- Good
- Encuadernación
- Encuadernación de tapa blanda
- Idioma
- inglés
- ISBN 10
- 0130836834
- ISBN 13
- 9780130836830
- Edición
- 5ª Edición o Posterior
- Peso del artículo
- 2,231 libras
- Dimensiones
- N/A
Designed for applied advertising courses in most community colleges and many continuing education departments in universities. The Fifth Edition of Canadian Advertising in Action holds true to its original mandate: Canadian, brief and applied. Carefully balancing theory and practice, this practical introduction to Canadian advertising focuses primarily on advertising planning. Viewed from a Canadian perspective, the concepts are presented in the context of corporate planning and marketing planning. Students explore the relationships between various advertising plans and learn how these are conceived and developed from initial concept through to finished creative media plans.
“Sinopsis” puede pertenecer a otra edición de este título.