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Sinopsis
Designed for applied advertising courses in most community colleges and many continuing education departments in universities. The Fifth Edition of Canadian Advertising in Action holds true to its original mandate: Canadian, brief and applied. Carefully balancing theory and practice, this practical introduction to Canadian advertising focuses primarily on advertising planning. Viewed from a Canadian perspective, the concepts are presented in the context of corporate planning and marketing planning. Students explore the relationships between various advertising plans and learn how these are conceived and developed from initial concept through to finished creative media plans.
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Canadian Advertising in Action
Publicado por
Pearson Education Canada, 1999
ISBN 10: 0130836834
ISBN 13: 9780130836830
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 10308766-6
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EUR 45,59
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Se envía dentro de Estados Unidos de America
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Imagen de archivo
Canadian Advertising in Action-Fifth Edition
Publicado por
Prentice Hall Canada, 1999
ISBN 10: 0130836834
ISBN 13: 9780130836830
Antiguo o usado
Tapa blanda
Librería: Mad Hatter, West Kelowna, BC, Canada
Calificación del vendedor: 4 de 5 estrellas
Condición: Very Good. Tight and unmarked-" Designed for applied advertising courses in most community colleges and many continuing education departments in universities. The Fifth Edition of Canadian Advertising in Action holds true to its original mandate: Canadian, brief, and applied. Carefully balancing theory and practice, this practical introduction to Canadian advertising focuses primarily on advertising planning. Viewed from a Canadian perspective, the concepts are presented in the context of corporate planning and marketing planning. Students explore the relationships between various advertising plans and learn how these are conceived and developed from initial concept through to finished creative media plans."-minor shelf wear. Nº de ref. del artículo: 17433
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EUR 27,51
Envío por EUR 18,71
Se envía de Canada a Estados Unidos de America
Se envía de Canada a Estados Unidos de America
Cantidad disponible: 1 disponibles