Business Scenarios : A Context-Based Approach to Business Communication
Schultz, Heidi
ISBN 10: 0072984244 ISBN 13: 9780072984248
Editorial: McGraw-Hill Companies, The, 2005
Usado
Encuadernación de tapa blanda
Librería:
Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 13 de octubre de 2008
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de ref. del artículo 39164480-6
Sinopsis:
To move students beyond theory to the application of business communication principles, this book drops students into workplace scenarios and requires them to respond by writing business messages or by presenting business ideas. To make the experience challenging for students, this book progresses from business communication basics to challenging rhetorical situations. At each step along the way, students get the groundwork they need to wrestle with the real-world business situations that require written or spoken responses. In short, this book takes the concept “critical thinking” and puts it to the test by challenging students to make informed rhetorical choices in the face of increasingly complex or difficult situations.
Acerca del autor: Professor and Director of Management and Corporate Communication at the Kenan-Flager Business School, University of North Carolina at Chapel Hill. She teaches oral and written business communication at the undergraduate, MBA,executive MBA, and Executive Education levels. Her research emphasize electronic communications issues as well as the presentations styles of successful business professional. She is the author of the book The Elements of Electronic Communication.
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Detalles bibliográficos
Título: Business Scenarios : A Context-Based ...
Editorial: McGraw-Hill Companies, The
Año de publicación: 2005
Encuadernación: Encuadernación de tapa blanda
Condición: Very Good