Whether they acknowledge it or not, every nonprofit organization has a brand. Making that brand as strong as possible is a crucial component of delivering on the mission. As nonprofit leaders have begun to understand, building and managing a brand effectively is not reserved for large nonprofits or corporations with big marketing budgets. Regardless of the size of your organization, or the state and maturity of your brand, it is possible, and in fact, necessary, to build and maintain a strong, accurate brand. . .to have the ""right"" reputation with the people who matter most to your success. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain that reputation.

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Michele Levy is proud to be a valued and oft-consulted brand therapist for nonprofits. Her work includes research, brand strategy, message development, communications planning and training. She has worked with hundreds of local and national nonprofit organizations, serves as board member for a variety of nonprofit organizations, and has spoken on branding and communications for numerous organizations worldwide.

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