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Sinopsis
Whether they acknowledge it or not, every nonprofit organization has a brand. Making that brand as strong as possible is a crucial component of delivering on the mission. As nonprofit leaders have begun to understand, building and managing a brand effectively is not reserved for large nonprofits or corporations with big marketing budgets. Regardless of the size of your organization, or the state and maturity of your brand, it is possible, and in fact, necessary, to build and maintain a strong, accurate brand. . .to have the ""right"" reputation with the people who matter most to your success. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain that reputation.
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Acerca del autor
Michele Levy is proud to be a valued and oft-consulted brand therapist for nonprofits. Her work includes research, brand strategy, message development, communications planning and training. She has worked with hundreds of local and national nonprofit organizations, serves as board member for a variety of nonprofit organizations, and has spoken on branding and communications for numerous organizations worldwide.
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Building Your Brand: A Practical Guide for Nonprofit Organizations
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Morgan James Publishing (edition Illustrated), 2014
ISBN 10: 1614486751
ISBN 13: 9781614486756
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Building Your Brand: A Practical Guide for Nonprofit Organizations
Publicado por
Morgan James Publishing, 2014
ISBN 10: 1614486751
ISBN 13: 9781614486756
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Building Your Brand : A Practical Guide for Nonprofit Organizations
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Morgan James Publishing, 2014
ISBN 10: 1614486751
ISBN 13: 9781614486756
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Building Your Brand: A Practical Guide for Nonprofit Organizations
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Morgan James Publishing, 2014
ISBN 10: 1614486751
ISBN 13: 9781614486756
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Building Your Brand : A Practical Guide for Nonprofit Organizations
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Morgan James Publishing, 2014
ISBN 10: 1614486751
ISBN 13: 9781614486756
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Morgan James Publishing 1/7/2014, 2014
ISBN 10: 1614486751
ISBN 13: 9781614486756
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Building Your Brand
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Morgan James Publishing llc, US, 2014
ISBN 10: 1614486751
ISBN 13: 9781614486756
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Paperback. Condición: New. Does your brand strategy make sense?If you ask 10 people in your organization, how many different answers would you get??* Can everyone in your organization explain how all the pieces (programs and services) fit together??* Do you feel like you're the best kept secret in town?* Have you been debating a name change for years?* If you put all of your collateral on a table, would it look like it came from the same place? Is it consistent with the look and feel of your web site??* Do you have brand guidelines that are consistently used by everyone creating communications?If your answers leave you less than confident that your stakeholders completely understand who you are and what you stand for, Building Your Brand: A Practical Guide for Non-Profit Organizations can help. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain a strong, accurate brand. . .to have the ""right"" reputation with the people who matter most to your success. Starting at the very beginning (Why does a strong brand matter?), Michele Levy draws on her experience with scores of nonprofit (and for profit) organizations to help nonprofit leaders understand how to sort through all the information at their disposal and arrive at the most powerful expression of their own brand. Nº de ref. del artículo: LU-9781614486756
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Building Your Brand : A Practical Guide for Nonprofit Organizations
Publicado por
Morgan James Publishing, 2014
ISBN 10: 1614486751
ISBN 13: 9781614486756
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Building Your Brand
Publicado por
Morgan James Publishing llc, US, 2014
ISBN 10: 1614486751
ISBN 13: 9781614486756
Nuevo
Paperback
Librería: Rarewaves USA, HEBRON, KY, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. Does your brand strategy make sense?If you ask 10 people in your organization, how many different answers would you get??* Can everyone in your organization explain how all the pieces (programs and services) fit together??* Do you feel like you're the best kept secret in town?* Have you been debating a name change for years?* If you put all of your collateral on a table, would it look like it came from the same place? Is it consistent with the look and feel of your web site??* Do you have brand guidelines that are consistently used by everyone creating communications?If your answers leave you less than confident that your stakeholders completely understand who you are and what you stand for, Building Your Brand: A Practical Guide for Non-Profit Organizations can help. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain a strong, accurate brand. . .to have the ""right"" reputation with the people who matter most to your success. Starting at the very beginning (Why does a strong brand matter?), Michele Levy draws on her experience with scores of nonprofit (and for profit) organizations to help nonprofit leaders understand how to sort through all the information at their disposal and arrive at the most powerful expression of their own brand. Nº de ref. del artículo: LU-9781614486756
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Building Your Brand
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: CX-9781614486756
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