Behavioral Strategy : Exploring Microfoundations of Competitive Advantage

Foss, Nicolai J.; Mazzelli, Ambra; Weber, Libby

ISBN 10: 1009566741 ISBN 13: 9781009566742

Editorial: Cambridge University Press, 2024

Idioma: Ingl�s

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T�tulo

Behavioral Strategy : Exploring Microfoundations of Competitive Advantage

Editor

Cambridge University Press

Fecha de publicaci�n

2024

Idioma

Ingl�s

ISBN 10

1009566741

ISBN 13

9781009566742

Encuadernaci�n

Encuadernaci�n de tapa blanda

Estado

New

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Sinopsis

Behavioral strategy has emerged as one of the most important currents in contemporary strategic management. But, what is it? Where does it come from? Why is it important? This Element provides a review of key streams in behavioral, interpreting behavioral strategy as a consistently microfoundational approach to strategy that is grounded in evidence-based insight in behaviors and interaction. We show that there is considerable room for furthering the microfoundations of behavioral strategy and point to research opportunities and methods that may realize this aim. The Element is of interest to strategy scholars in general, and to Ph.D. students in strategy research in particular.

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