Behavioral Strategy: Exploring Microfoundations of Competitive Advantage (Elements in Business Strategy) - Tapa blanda

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9781009566742: Behavioral Strategy: Exploring Microfoundations of Competitive Advantage (Elements in Business Strategy)
Tapa blanda
ISBN 10: 1009566741 ISBN 13: 9781009566742
Editorial: Cambridge University Press, 2024

Sinopsis

Behavioral strategy has emerged as one of the most important currents in contemporary strategic management. But, what is it? Where does it come from? Why is it important? This Element provides a review of key streams in behavioral, interpreting behavioral strategy as a consistently microfoundational approach to strategy that is grounded in evidence-based insight in behaviors and interaction. We show that there is considerable room for furthering the microfoundations of behavioral strategy and point to research opportunities and methods that may realize this aim. The Element is of interest to strategy scholars in general, and to Ph.D. students in strategy research in particular.

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Editorial
Cambridge University Press
Año de publicación
2024
Idioma
Inglés
ISBN 10 
1009566741
ISBN 13 
9781009566742
Encuadernación
Tapa blanda
Número de páginas
98
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Alemania

Otras ediciones populares con el mismo título

9781009566773: Behavioral Strategy: Exploring Microfoundations of Competitive Advantage (Elements in Business Strategy)

Edición Destacada

ISBN 10:  1009566776 ISBN 13:  9781009566773
Editorial: Cambridge University Press, 2024
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