Applications In Basic Marketing. Clipping From The Popular Business Press. 2003-2004 Edition

Idioma: inglés

Editorial: Mcgraw-Hill College, 2004

0072864699 / 9780072864694

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Descripción del artículo del vendedor

Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Basic Marketing, Essentials of Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout. While Essentials of Marketing is a brief text, it is not a cut-and-paste of Basic Marketing. It is written carefully, thoroughly and specifically to be suitable for shorter Marketing courses. Author Bill Perreault shows this same dedication to the supplements package. Where most principles of marketing texts have separate supplement authors, Bill Perreault creates every item in the package. This unique involvement ensures quality, accuracy, and reliability.

N° de ref. del artículo 9780072864694

Título
Applications In Basic Marketing. Clipping From The Popular Business Press. 2003-2004 Edition
Autor
William D. Perreault
Editorial
Mcgraw-Hill College
Año de publicación
2004
Estado
Collectible-Very Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
0072864699
ISBN 13
9780072864694

SZ Global

Toronto, ON, Canada

Vendedor de 5 estrellas

Vendedor de IberLibro desde 3 de octubre de 2025

Tarifas de envío de Canada a Estados Unidos de America

ArtículoDe 5 a 10 días hábilesDe 3 a 5 días hábiles
Primer artículoEUR 34,25EUR 36,94
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