Artículos relacionados a Basic Marketing Applications Manual: Supplement 2003-2004
Sinopsis
Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Basic Marketing, Essentials of Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout. While Essentials of Marketing is a brief text, it is not a cut-and-paste of Basic Marketing. It is written carefully, thoroughly and specifically to be suitable for shorter Marketing courses. Author Bill Perreault shows this same dedication to the supplements package. Where most principles of marketing texts have separate supplement authors, Bill Perreault creates every item in the package. This unique involvement ensures quality, accuracy, and reliability.
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Reseña del editor
Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Basic Marketing, Essentials of Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout. While Essentials of Marketing is a brief text, it is not a cut-and-paste of Basic Marketing. It is written carefully, thoroughly and specifically to be suitable for shorter Marketing courses. Author Bill Perreault shows this same dedication to the supplements package. Where most principles of marketing texts have separate supplement authors, Bill Perreault creates every item in the package. This unique involvement ensures quality, accuracy, and reliability.
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Applications in Basic Marketing. Clipping from the Popular Business Press. 2003-2004 Edition
Publicado por
McGraw-Hill College, 2004
ISBN 10: 0072864699
ISBN 13: 9780072864694
Antiguo o usado
paperback
Librería: Goodwill Books, Hillsboro, OR, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included. Nº de ref. del artículo: 3IIXY90001E3_ns
Cantidad disponible: 1 disponibles
Imagen del vendedor
Applications in Basic Marketing. Clipping from the Popular Business Press. 2003-2004 Edition
Publicado por
McGraw-Hill College, 2004
ISBN 10: 0072864699
ISBN 13: 9780072864694
Antiguo o usado
Tapa blanda
Librería: Goodwill of Silicon Valley, SAN JOSE, CA, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Condición: very_good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in very good condition! The cover and any other included accessories are also in very good condition showing some minor use. The spine is straight, there are no rips tears or creases on the cover or the pages. Nº de ref. del artículo: GWSVV.0072864699.VG
Cantidad disponible: 1 disponibles