Inside Apple : The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand

Lashinsky, Adam

ISBN 10: 1848547242 ISBN 13: 9781848547247

Editorial: Hodder & Stoughton, 2012

Idioma: Ingl�s

Condici�n: Usado - Aceptable Encuadernaci�n de tapa blanda

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Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

N� de ref. del art�culo GRP76732876

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Detalles bibliogr�ficos

T�tulo

Inside Apple : The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand

Editor

Hodder & Stoughton

Fecha de publicaci�n

2012

Idioma

Ingl�s

ISBN 10

1848547242

ISBN 13

9781848547247

Encuadernaci�n

Encuadernaci�n de tapa blanda

Estado

Good

Cat�logos de vendedores

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Sinopsis

In Inside Apple, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives are surreptitiously transported to a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While Inside Apple provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. Inside Apple will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.

Acerca del autor

Adam Lashinsky is a Senior Editor at Large for Fortune magazine. As the magazine's leading correspondent in Silicon Valley, he has interviewed all of the technology industry's top figures. He also is a weekly commentator on the Fox News Channel and prior to joining Fortune he wrote for TheStreet.com and the San Jose Mercury News.

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