Advertising : Principles and Practice. Este artículo no está disponible.
Moriarty, Sandra, Burnett, John, Wells, William
78 valoraciones de Goodreads
Idioma: inglés
Editorial: Prentice Hall PTR, 1994
- Tapa dura
- Usado
Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books
Vendedor de 5 estrellas
Vendedor de IberLibro desde 3 de agosto de 2006
No disponible
Tapa dura
Condición: Usado - Bueno
EUR 11,95
Descripción del artículo del vendedor
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
N° de ref. del artículo 17047683-75
- Título
- Advertising : Principles and Practice
- Autor
- Moriarty, Sandra, Burnett, John, Wells, William
- Editorial
- Prentice Hall PTR
- Año de publicación
- 1994
- Estado
- Very Good
- Encuadernación
- Encuadernación de tapa dura
- Idioma
- inglés
- ISBN 10
- 0137228694
- ISBN 13
- 9780137228690
- Edición
- 3rd Edition.
- Peso del artículo
- 3,748 libras
- Dimensiones
- N/A
Exceptionally real-world in focus - with examples, issues, and applications interlaced throughout - this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved.
“Sinopsis” puede pertenecer a otra edición de este título.
Reseña del editor
Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.
“Acerca de” puede pertenecer a otra edición de este título.