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Sinopsis
Exceptionally real-world in focus - with examples, issues, and applications interlaced throughout - this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved.
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Reseña del editor
Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.
Reseña del editor
This best-selling book gives an introduction to both the theory and practice of advertising.
Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Advertising: Principles and Practice: 3rd Edition
Publicado por
Prentice Hall, 1995
ISBN 10: 0137228694
ISBN 13: 9780137228690
Antiguo o usado
Tapa dura
Librería: Kayleighbug Books, IOBA, Cedar Grove, WV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Third Edition. No Stock Photos! We photograph every item. 815 pages; light edge wear; For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share-it may not be effective advertising. In these days of accountability, clients are asking that advertisers create advertising that meets measurable goals. The challenge with teaching advertising by taking theory and applying it to what is going on in advertising agencies is that companies have always been very guarded about goals and measures. Advertising: Principles and Practice has lifted the veil by focusing on EFFIE-award winners: advertising campaigns that have won awards for their effectiveness from the American Marketing Association of New York. These EFFIE-award winners reveal client goals and how these goals were reached. No other book takes theory and shows students how it is applied today to produce effective advertising-advertising that works. Nº de ref. del artículo: 012566
Cantidad disponible: 1 disponibles
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Advertising: Principles and Practice
Publicado por
Prentice Hall College Div, 1995
ISBN 10: 0137228694
ISBN 13: 9780137228690
Antiguo o usado
Tapa dura
Librería: Newsboy Books, Ontario, CA, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardcover. Condición: Good. 0137228694 Excellent shape, except 30 or so pages have some underlining. Nº de ref. del artículo: 137228694
Cantidad disponible: 1 disponibles
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Advertising: Principles and Practice
Publicado por
Prentice Hall, 1995
ISBN 10: 0137228694
ISBN 13: 9780137228690
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.8. Nº de ref. del artículo: G0137228694I4N00
Cantidad disponible: 1 disponibles
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Advertising: Principles and Practice
Publicado por
Prentice Hall College Div, 1995
ISBN 10: 0137228694
ISBN 13: 9780137228690
Antiguo o usado
Tapa dura
Librería: Starx Products, North York, ON, Canada
Calificación del vendedor: 1 de 5 estrellas
The pages do not have any notes or highlighting/underlining. May have minimal signs of wear. May not include access codes or DVD/CD. Nº de ref. del artículo: BBR8-VG-0137228694-006
Cantidad disponible: 1 disponibles
Imagen de archivo
Advertising: Principles and Practice
Publicado por
Prentice Hall College Div, 1995
ISBN 10: 0137228694
ISBN 13: 9780137228690
Antiguo o usado
Tapa dura
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_298673222
Cantidad disponible: 1 disponibles