Advertising: Principles and Practice. Este artículo no está disponible.
Moriarty, Sandra E.,Burnett, John,Wells, William
78 valoraciones de Goodreads
Idioma: inglés
Editorial: Prentice Hall College Div, 1995
- Tapa dura
- Usado
Librería: HPB-Red, Dallas, TX, Estados Unidos de AmericaHPB-Red
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N° de ref. del artículo S_449527256
- Título
- Advertising: Principles and Practice
- Autor
- Moriarty, Sandra E.,Burnett, John,Wells, William
- Editorial
- Prentice Hall College Div
- Año de publicación
- 1995
- Estado
- Good
- Encuadernación
- Hardcover
- Idioma
- inglés
- ISBN 10
- 0137228694
- ISBN 13
- 9780137228690
- Edición
- 3ª Edición
Exceptionally real-world in focus - with examples, issues, and applications interlaced throughout - this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved.
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Reseña del editor
Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.
“Acerca de” puede pertenecer a otra edición de este título.