Public Relations: A Professional Approach

Sinopsis

Public Relations: A Professional Approach takes a look at the PR industry that is part trusted adviser and part carpenter! With a fresh look at time-tested concepts, the book serves as a service manual for those just starting to learn about public relations and those already working in the field. With case studies, visuals, and a few occasional rants, PR executive and former journalist John Guilfoil takes the reader on a journey from PR's roots as a business, through psychological theory, all the way to Canva and beyond! The book contains several modern examples of PR at play in America and worldwide, and it promises to deliver timely field instruction by a working PR professional. The book also contains guest introductions to numerous chapters from other professionals and noteworthy figures in the field.

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