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The Formation Mechanism and Management Strategy of Innovative Customer's Word of Mouth Effect: A Research for Innovative Communities(Chinese Edition)

paperback. Condición: New. Paperback. Pub Date: 2021-07-01 Pages: 118 Language: Chinese Publisher: Harbin Engineering University Press. The development of social media has brought a revolution in word-of-mouth marketing. Word-of-mouth marketing management is getting more and more attention from the theoretical and industrial circles. However. the communication model of innovative customer word-of-mouth is still an under-explored research topic.?Innovative customer word-of-mouth effect formation mechanism and management. Nº de ref. del artículo: NW011912

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