Isbn: 9787566131935 - 创新顾客口碑效应形成机理及管理策略:面向创新社区的研究 图书 (1 resultados)

paperback. Condición: New. Paperback. Pub Date: 2021-07-01 Pages: 118 Language: Chinese Publisher: Harbin Engineering University Press. The development of social media has brought a revolution in word-of-mouth marketing. Word-of-mouth marketing management is getting more and more attention from the theoretical and industrial circles. However. the communication model of innovative customer word-of-mouth is still an under-explored research topic.?Innovative customer word-of-mouth effect formation mechanism and management.…