消费者心理与行为:微课版 - Tapa blanda

Consumer Psychology and Behavior (micro-course version)(Chinese Edition)

paperback. Condición: New. Paperback. Pub Date: 2022-01-01 Pages: 215 Language: Chinese Publisher: People's Posts and Telecommunications Press The influence of psychological factors such as consumer feeling. perception. temperament. personality. and self-concept on consumers; the relationship between environmental factors such as culture. subculture. customs. popularity. social class. role. and family. and consumers; products. brands. and packaging The effect of marketing factors such as price. sales terminal and promo. Nº de ref. del artículo: NY026319

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