General Management - Tools: Transfer Documentation Report - Tapa dura

Sinopsis

DIE 2. INHALTLICH UNVERÄNDERTE AUFLAGE FINDEN SIE UNTER ISBN 978-3941417434. This Transfer Documentation Report (TDR) of the Steinbeis-University Berlin's Entrepreneurship, Globalization and Growth Institute Group introduces readers to the most important topics in the field of general management. The book contains tools, instruments and methods for: Analyzing a company´s CURRENT situation Analyzing a company´s FRAMEWORK Developing STRATEGIC CONCEPTS for defining a company´s chances, risks and strategies Defining BUSINESS OBJECTIVES Developing STRATEGIES for achieving business objectives. When correctly used, transferred and implemented, the General Management Tools help sustain the sucess of companies and their business areas. Think local ... act global! The authors Prof. Dr. Dr. habil. Kurt Nagel is an independent entrepreneur and was for many years chief conslutant of IBM. He is an Honrary Professor at the university of Wuerzburg / Germany. And still member of advisory or supervisory boards of a number of companies. Prof. Dr. Werner G. Faix is Professor of Business Management at the Steinbeis-University Berlin and director of the Institutes for Entrepreneurship, Globalisation and Growth as well. He is chairman of the German-Chinese Economic Association in Baden-Württemberg and member of the international economics committee of the IHK Stuttgart. From 1982-1995 he held a number of management positions at IBM Germany.

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