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9783848446506: Guide to a Successful Joint Fair Participation: Case Study: Airport Cluster Finland at Inter Airport Europe 2011

Sinopsis

Joint exhibition stands, shared between several companies, have become more popular at international trade fairs. Participating in a fair together brings many benefits to the co-exhibitors, such as reduced costs and shared responsibility. However, there are also challenges, for example, with the communication processes between the co-exhibitors. The more parties involved, the more careful coordination the whole process requires. This guide is compiled in order to help any party involved in a joint fair participation process. The guide covers the whole process from the planning phase all the way through to the final evaluation of the event providing hints and concrete examples along the way. The guide is based on a research, where the methodology consisted of a case study, observation and interviews.

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Reseña del editor

Joint exhibition stands, shared between several companies, have become more popular at international trade fairs. Participating in a fair together brings many benefits to the co-exhibitors, such as reduced costs and shared responsibility. However, there are also challenges, for example, with the communication processes between the co-exhibitors. The more parties involved, the more careful coordination the whole process requires. This guide is compiled in order to help any party involved in a joint fair participation process. The guide covers the whole process from the planning phase all the way through to the final evaluation of the event providing hints and concrete examples along the way. The guide is based on a research, where the methodology consisted of a case study, observation and interviews.

Biografía del autor

Graduated BBA in 2012 from HAAGA-HELIA University of Applied Sciences, Helsinki. Majored in international business and marketing. One exchange semester in Pittsburg State University in the United States, spring 2011.

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Lotta Väinölä
ISBN 10: 3848446502 ISBN 13: 9783848446506
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Joint exhibition stands, shared between several companies, have become more popular at international trade fairs. Participating in a fair together brings many benefits to the co-exhibitors, such as reduced costs and shared responsibility. However, there are also challenges, for example, with the communication processes between the co-exhibitors. The more parties involved, the more careful coordination the whole process requires. This guide is compiled in order to help any party involved in a joint fair participation process. The guide covers the whole process from the planning phase all the way through to the final evaluation of the event providing hints and concrete examples along the way. The guide is based on a research, where the methodology consisted of a case study, observation and interviews. 120 pp. Englisch. Nº de ref. del artículo: 9783848446506

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Lotta Väinölä
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Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Vaeinoelae LottaGraduated BBA in 2012 from HAAGA-HELIA University of Applied Sciences, Helsinki. Majored in international business and marketing. One exchange semester in Pittsburg State University in the United States, spring 2011. Nº de ref. del artículo: 5522803

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Lotta Väinölä
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Taschenbuch. Condición: Neu. Neuware -Joint exhibition stands, shared between several companies, have become more popular at international trade fairs. Participating in a fair together brings many benefits to the co-exhibitors, such as reduced costs and shared responsibility. However, there are also challenges, for example, with the communication processes between the co-exhibitors. The more parties involved, the more careful coordination the whole process requires. This guide is compiled in order to help any party involved in a joint fair participation process. The guide covers the whole process from the planning phase all the way through to the final evaluation of the event providing hints and concrete examples along the way. The guide is based on a research, where the methodology consisted of a case study, observation and interviews.Books on Demand GmbH, Überseering 33, 22297 Hamburg 120 pp. Englisch. Nº de ref. del artículo: 9783848446506

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Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Joint exhibition stands, shared between several companies, have become more popular at international trade fairs. Participating in a fair together brings many benefits to the co-exhibitors, such as reduced costs and shared responsibility. However, there are also challenges, for example, with the communication processes between the co-exhibitors. The more parties involved, the more careful coordination the whole process requires. This guide is compiled in order to help any party involved in a joint fair participation process. The guide covers the whole process from the planning phase all the way through to the final evaluation of the event providing hints and concrete examples along the way. The guide is based on a research, where the methodology consisted of a case study, observation and interviews. Nº de ref. del artículo: 9783848446506

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