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Sinopsis
Every year companies invest huge amount of resources in implementing Customer Relationship Management systems in their organizations. However, only 25% of these companies consider the implementation as a success. In other words, most of these implementations fail completely or do not meet expectations. There are lots of reasons mentioned for these failures such as organizational change issues, lack of IT and business strategy alignment, and company politics. This book studies the major reasons affect CRM systems success in developing countries such as Malaysia and differences between implementation in developing and developed countries.
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Reseña del editor
Every year companies invest huge amount of resources in implementing Customer Relationship Management systems in their organizations. However, only 25% of these companies consider the implementation as a success. In other words, most of these implementations fail completely or do not meet expectations. There are lots of reasons mentioned for these failures such as organizational change issues, lack of IT and business strategy alignment, and company politics. This book studies the major reasons affect CRM systems success in developing countries such as Malaysia and differences between implementation in developing and developed countries.
Biografía del autor
Amirhossein Mohtasebi is a technical lead, supporting and implementing Customer Relationship Management systems of some enterprises for last few years. He has experiences in wide aspects of CRM from call center modules to partner integration, and Electronic Data Interchange.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Failure Elements of Implementing CRM Systems in Malaysian Enterprises
Publicado por
LAP LAMBERT Academic Publishing Dez 2011, 2011
ISBN 10: 3847312510
ISBN 13: 9783847312512
Nuevo
Taschenbuch
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Every year companies invest huge amount of resources in implementing Customer Relationship Management systems in their organizations. However, only 25% of these companies consider the implementation as a success. In other words, most of these implementations fail completely or do not meet expectations. There are lots of reasons mentioned for these failures such as organizational change issues, lack of IT and business strategy alignment, and company politics. This book studies the major reasons affect CRM systems success in developing countries such as Malaysia and differences between implementation in developing and developed countries. 100 pp. Englisch. Nº de ref. del artículo: 9783847312512
Cantidad disponible: 2 disponibles
Imagen del vendedor
Failure Elements of Implementing CRM Systems in Malaysian Enterprises
Publicado por
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3847312510
ISBN 13: 9783847312512
Nuevo
Tapa blanda
Librería: moluna, Greven, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Mohtasebi AmirhosseinAmirhossein Mohtasebi is a technical lead, supporting and implementing Customer Relationship Management systems of some enterprises for last few years. He has experiences in wide aspects of CRM from call center m. Nº de ref. del artículo: 5509313
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
Failure Elements of Implementing CRM Systems in Malaysian Enterprises : A study on why CRM implementations fail to work as expected in developing countries
Publicado por
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3847312510
ISBN 13: 9783847312512
Nuevo
Taschenbuch
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Every year companies invest huge amount of resources in implementing Customer Relationship Management systems in their organizations. However, only 25% of these companies consider the implementation as a success. In other words, most of these implementations fail completely or do not meet expectations. There are lots of reasons mentioned for these failures such as organizational change issues, lack of IT and business strategy alignment, and company politics. This book studies the major reasons affect CRM systems success in developing countries such as Malaysia and differences between implementation in developing and developed countries. Nº de ref. del artículo: 9783847312512
Cantidad disponible: 1 disponibles
Imagen del vendedor
Failure Elements of Implementing CRM Systems in Malaysian Enterprises
Publicado por
LAP LAMBERT Academic Publishing Dez 2011, 2011
ISBN 10: 3847312510
ISBN 13: 9783847312512
Nuevo
Taschenbuch
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Neuware -Every year companies invest huge amount of resources in implementing Customer Relationship Management systems in their organizations. However, only 25% of these companies consider the implementation as a success. In other words, most of these implementations fail completely or do not meet expectations. There are lots of reasons mentioned for these failures such as organizational change issues, lack of IT and business strategy alignment, and company politics. This book studies the major reasons affect CRM systems success in developing countries such as Malaysia and differences between implementation in developing and developed countries.Books on Demand GmbH, Überseering 33, 22297 Hamburg 100 pp. Englisch. Nº de ref. del artículo: 9783847312512
Cantidad disponible: 2 disponibles