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Service Quality and Management (Fokus Dienstleistungsmarketing) - Tapa blanda

 
9783824467808: Service Quality and Management (Fokus Dienstleistungsmarketing)
Tapa blanda
ISBN 10: 3824467801 ISBN 13: 9783824467808
Editorial: Deutscher Universitätsverlag, 1999

Sinopsis

Introduction Are services millennium-proof? Certainly not. At least not at this moment. There is no thorough research needed to derive that conclusion, simply ask around. The evi dence is overwhelming. True horror stories exist of all types of services in all types of sectors. It is even becoming a business in itself. Television shows that are based on customer complaints about services are becoming more and more popular. As is the case in the millennium problem, management of service companies experiences a lot of problems in the hardware and the software of services. There are still prob lems in defining and developing the service, and problems in creating, realizing and managing weil defined services. Is there than no progress at all? We believe there iso The enormous attention for services has its advantages as weil. In various places innovations are realized, and what is more important are linked to theory. Only in this way learning becomes pos sible. Eventually innovative practice will reflect in the development of theory, and in turn good practice will be based on solid theory. This series tries to support this pro cess by presenting a number of innovative practices, and examples of testing theory in service quality marketing and management.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Introduction Are services millennium-proof? Certainly not. At least not at this moment. There is no thorough research needed to derive that conclusion, simply ask around. The evi­ dence is overwhelming. True horror stories exist of all types of services in all types of sectors. It is even becoming a business in itself. Television shows that are based on customer complaints about services are becoming more and more popular. As is the case in the millennium problem, management of service companies experiences a lot of problems in the hardware and the software of services. There are still prob­ lems in defining and developing the service, and problems in creating, realizing and managing weil defined services. Is there than no progress at all? We believe there iso The enormous attention for services has its advantages as weil. In various places innovations are realized, and what is more important are linked to theory. Only in this way learning becomes pos­ sible. Eventually innovative practice will reflect in the development of theory, and in turn good practice will be based on solid theory. This series tries to support this pro­ cess by presenting a number of innovative practices, and examples of testing theory in service quality marketing and management.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Deutscher Universitätsverlag
Año de publicación
1999
Idioma
Inglés
ISBN 10 
3824467801
ISBN 13 
9783824467808
Encuadernación
Tapa blanda
Número de páginas
324
Editor
Stauss Bernd
Contacto del fabricante
Springer Nature Customer Service Center GmbH
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