Artículos relacionados a Ethical Dimensions in Advertising: A Perceptual Study
Sinopsis
Advertising has often been the axis of debates. Opponents associate it with unrestrained materialism and manipulation. These debates alert perception and accommodation to important issues but fail to include those who ultimately serve as the most important arbiter of ethical practices i.e. the consumer. The book is based upon the premise that different people have different levels of approvals or disapprovals towards the ethical issues in advertising subject to their judgments. Hence it provides a new yardstick for the measurement of ethicality in advertising and its effectiveness. The issues covered are misleading aspects of advertising in form of puffery, deception and unfairness, phenomenon of surrogate advertising and regulatory aspects of advertising,etc. An insight has also been provided towards the other ethical issues like vulgarity, subliminal perceptions, stereotypes, etc. The study provides an implication to the advertisers, who are in the business of making profits, and leaving a word of caution for them to re-evaluate their communication strategies to come out with a new equation of advertising maintaining the balance of professionalism and ethics.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Rishi Raj Sharma is Sr. Assistant Professor and Incharge at Department of Business Management, Guru Nanak Dev University, Regional Campus, Gurdaspur. He received his MBA and PhD degrees both from Guru Nanak Dev University, Amritsar. His areas of expertise and research interests are Marketing, Advertising and Consumer Research.
"Sobre este título" puede pertenecer a otra edición de este libro.
Resultados de la búsqueda para Ethical Dimensions in Advertising: A Perceptual Study
Imagen de archivo
Ethical Dimensions in Advertising
Publicado por
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659125288
ISBN 13: 9783659125287
Nuevo
PAP
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: DB-9783659125287
Comprar nuevo
EUR 64,80
Gastos de envío gratis
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen del vendedor
Ethical Dimensions in Advertising
Publicado por
LAP LAMBERT Academic Publishing Mai 2012, 2012
ISBN 10: 3659125288
ISBN 13: 9783659125287
Nuevo
Taschenbuch
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Advertising has often been the axis of debates. Opponents associate it with unrestrained materialism and manipulation. These debates alert perception and accommodation to important issues but fail to include those who ultimately serve as the most important arbiter of ethical practices i.e. the consumer. The book is based upon the premise that different people have different levels of approvals or disapprovals towards the ethical issues in advertising subject to their judgments. Hence it provides a new yardstick for the measurement of ethicality in advertising and its effectiveness. The issues covered are misleading aspects of advertising in form of puffery, deception and unfairness, phenomenon of surrogate advertising and regulatory aspects of advertising,etc. An insight has also been provided towards the other ethical issues like vulgarity, subliminal perceptions, stereotypes, etc. The study provides an implication to the advertisers, who are in the business of making profits, and leaving a word of caution for them to re-evaluate their communication strategies to come out with a new equation of advertising maintaining the balance of professionalism and ethics. 352 pp. Englisch. Nº de ref. del artículo: 9783659125287
Comprar nuevo
EUR 79,00
Envío por EUR 23,00
Se envía de Alemania a Estados Unidos de America
Se envía de Alemania a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen del vendedor
Ethical Dimensions in Advertising
Publicado por
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659125288
ISBN 13: 9783659125287
Nuevo
Tapa blanda
Librería: moluna, Greven, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Sharma Rishi RajRishi Raj Sharma is Sr. Assistant Professor and Incharge at Department of Business Management, Guru Nanak Dev University, Regional Campus, Gurdaspur. He received his MBA and PhD degrees both from Guru Nanak Dev Univer. Nº de ref. del artículo: 5133184
Comprar nuevo
EUR 64,43
Envío por EUR 48,99
Se envía de Alemania a Estados Unidos de America
Se envía de Alemania a Estados Unidos de America
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
Ethical Dimensions in Advertising : A Perceptual Study
Publicado por
LAP LAMBERT Academic Publishing Mai 2012, 2012
ISBN 10: 3659125288
ISBN 13: 9783659125287
Nuevo
Taschenbuch
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Advertising has often been the axis of debates. Opponents associate it with unrestrained materialism and manipulation. These debates alert perception and accommodation to important issues but fail to include those who ultimately serve as the most important arbiter of ethical practices i.e. the consumer. The book is based upon the premise that different people have different levels of approvals or disapprovals towards the ethical issues in advertising subject to their judgments. Hence it provides a new yardstick for the measurement of ethicality in advertising and its effectiveness. The issues covered are misleading aspects of advertising in form of puffery, deception and unfairness, phenomenon of surrogate advertising and regulatory aspects of advertising,etc. An insight has also been provided towards the other ethical issues like vulgarity, subliminal perceptions, stereotypes, etc. The study provides an implication to the advertisers, who are in the business of making profits, and leaving a word of caution for them to re-evaluate their communication strategies to come out with a new equation of advertising maintaining the balance of professionalism and ethics. Nº de ref. del artículo: 9783659125287
Comprar nuevo
EUR 79,00
Envío por EUR 35,00
Se envía de Alemania a Estados Unidos de America
Se envía de Alemania a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Ethical Dimensions in Advertising
Publicado por
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2012
ISBN 10: 3659125288
ISBN 13: 9783659125287
Nuevo
Tapa blanda
Librería: Books Puddle, Woodside, NY, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Condición: New. pp. 352. Nº de ref. del artículo: 26128797887
Comprar nuevo
EUR 130,50
Envío por EUR 3,57
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 4 disponibles
Imagen de archivo
Ethical Dimensions in Advertising
Publicado por
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2012
ISBN 10: 3659125288
ISBN 13: 9783659125287
Nuevo
Tapa blanda
Librería: Majestic Books, Hounslow, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Condición: New. Print on Demand pp. 352 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam. Nº de ref. del artículo: 131789664
Comprar nuevo
EUR 134,77
Envío por EUR 7,78
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 4 disponibles
Imagen de archivo
Ethical Dimensions in Advertising
Publicado por
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2012
ISBN 10: 3659125288
ISBN 13: 9783659125287
Nuevo
Tapa blanda
Librería: Biblios, Frankfurt am main, HESSE, Alemania
Calificación del vendedor: 4 de 5 estrellas
Condición: New. PRINT ON DEMAND pp. 352. Nº de ref. del artículo: 18128797877
Comprar nuevo
EUR 134,89
Envío por EUR 9,95
Se envía de Alemania a Estados Unidos de America
Se envía de Alemania a Estados Unidos de America
Cantidad disponible: 4 disponibles
Imagen de archivo
Ethical Dimensions in Advertising
Publicado por
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659125288
ISBN 13: 9783659125287
Nuevo
PAP
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: DB-9783659125287
Comprar nuevo
EUR 218,55
Envío por EUR 6,01
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Ethical Dimensions in Advertising: A Perceptual Study
Publicado por
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659125288
ISBN 13: 9783659125287
Antiguo o usado
Paperback
Librería: Mispah books, Redhill, SURRE, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book. Nº de ref. del artículo: ERICA79636591252886
Comprar usado
EUR 205,78
Envío por EUR 29,91
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen del vendedor
Ethical Dimensions in Advertising
Publicado por
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659125288
ISBN 13: 9783659125287
Antiguo o usado
Tapa blanda
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: As New. Unread book in perfect condition. Nº de ref. del artículo: 18307998
Comprar usado
EUR 239,40
Envío por EUR 2,36
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 1 disponibles