Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales (Management for Professionals) - Tapa dura
Sinopsis
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Since 2010, Dr. Benny B. Briesemeister is working on how to apply neuroscience to enable better business decisions – first at the Freie Universität Berlin (Germany), then as CEO of Neurospective GmbH, and finally as scientific lead of the Deloitte Neuroscience Institute (Germany). In 2015, he was named NMSBA Neurotalent of the Year.
Werner Klaus Selmer has a diploma in communications management from the University of Arts, Berlin (Germany). He worked as a creative planner at the ad-agency CANTUS MEDIA Werbeagentur in Munich (Germany) and was responsible for authoring the award winning Spangler Automation case study.
De la contraportada
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.
"Sobre este título" puede pertenecer a otra edición de este libro.
Otras ediciones populares con el mismo título
Resultados de la búsqueda para Neuromarketing in Business: Identifying Implicit Purchase...
Imagen de archivo
Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales (Management for Professionals)
Librería: Lucky's Textbooks, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: ABLIING23Mar3113020253968
Comprar nuevo
EUR 85,50
Gastos de envío:
EUR 3,46
A Estados Unidos de America
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
Neuromarketing in Business (Hardcover)
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: new. Hardcover. This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9783658351847
Comprar nuevo
EUR 89,06
Gastos de envío:
GRATIS
A Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales (Management for Professionals)
Librería: Ria Christie Collections, Uxbridge, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. In English. Nº de ref. del artículo: ria9783658351847_new
Comprar nuevo
EUR 80,77
Gastos de envío:
EUR 13,59
De Reino Unido a Estados Unidos de America
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
Neuromarketing in Business
Publicado por
Springer Fachmedien Wiesbaden Jan 2022, 2022
ISBN 10: 3658351845
ISBN 13: 9783658351847
Nuevo
Tapa dura
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate. 148 pp. Englisch. Nº de ref. del artículo: 9783658351847
Comprar nuevo
EUR 85,59
Gastos de envío:
EUR 23,00
De Alemania a Estados Unidos de America
Cantidad disponible: 2 disponibles
Imagen de archivo
Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales (Management for Professionals)
Librería: Books Puddle, New York, NY, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Condición: New. 1st ed. 2022 edition NO-PA16APR2015-KAP. Nº de ref. del artículo: 26386823458
Comprar nuevo
EUR 106,46
Gastos de envío:
EUR 3,46
A Estados Unidos de America
Cantidad disponible: 4 disponibles
Imagen de archivo
Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales (Management for Professionals)
Impresión bajo demandaLibrería: Majestic Books, Hounslow, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Condición: New. Print on Demand. Nº de ref. del artículo: 393857789
Comprar nuevo
EUR 112,87
Gastos de envío:
EUR 7,37
De Reino Unido a Estados Unidos de America
Cantidad disponible: 4 disponibles
Imagen del vendedor
Neuromarketing in Business
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: New. 2022 ed. This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate. Nº de ref. del artículo: LU-9783658351847
Comprar nuevo
EUR 120,36
Gastos de envío:
GRATIS
De Reino Unido a Estados Unidos de America
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
Neuromarketing in Business
Publicado por
Springer, Berlin|Springer Fachmedien Wiesbaden|Gabler Verlag|Springer, 2022
ISBN 10: 3658351845
ISBN 13: 9783658351847
Nuevo
Tapa dura
Librería: moluna, Greven, Alemania
Calificación del vendedor: 4 de 5 estrellas
Gebunden. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected fro. Nº de ref. del artículo: 485170481
Comprar nuevo
EUR 72,89
Gastos de envío:
EUR 48,99
De Alemania a Estados Unidos de America
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales (Management for Professionals)
Impresión bajo demandaLibrería: Biblios, Frankfurt am main, HESSE, Alemania
Calificación del vendedor: 4 de 5 estrellas
Condición: New. PRINT ON DEMAND. Nº de ref. del artículo: 18386823464
Comprar nuevo
EUR 113,25
Gastos de envío:
EUR 9,95
De Alemania a Estados Unidos de America
Cantidad disponible: 4 disponibles
Imagen de archivo
Neuromarketing in Der Praxis: Identifying Implicit Purchase Drivers and Leveraging Them for Sales
Librería: Revaluation Books, Exeter, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Brand New. 148 pages. 9.25x6.10x0.59 inches. In Stock. Nº de ref. del artículo: x-3658351845
Comprar nuevo
EUR 125,95
Gastos de envío:
EUR 11,34
De Reino Unido a Estados Unidos de America
Cantidad disponible: 2 disponibles