Artículos relacionados a Ethics in Advertising
Sinopsis
Scientific Essay from the year 2010 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 4.0, University of Redlands, course: Business Ethics, language: English, abstract: We know the purpose for advertising - to persuade a consumer to purchase product. The advertisement may entertain, or educate, but the main goal is to sell product. How do advertisements motivate a consumer purchase their products? Do they resort to sly tactics such as misleading claims, puffery, or little white lies to intrigue you? Are these strategies ethical? What side of the ethics fence do these strategies sit - Kantian or Aristotelian? What are the opinions of American marketers about ethics in advertising? The goal of this paper is to educate the reader about the ethics mindset of American advertising agencies and how they rationalize their decisions.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
Scholarly Essay from the year 2010 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 4.0, University of Redlands, course: Business Ethics, language: English, abstract: We know the purpose for advertising - to persuade a consumer to purchase product. The advertisement may entertain, or educate, but the main goal is to sell product. How do advertisements motivate a consumer purchase their products? Do they resort to sly tactics such as misleading claims, puffery, or little white lies to intrigue you? Are these strategies ethical? What side of the ethics fence do these strategies sit - Kantian or Aristotelian? What are the opinions of American marketers about ethics in advertising? The goal of this paper is to educate the reader about the ethics mindset of American advertising agencies and how they rationalize their decisions.
"Sobre este título" puede pertenecer a otra edición de este libro.
Comprar nuevo
Ver este artículo
EUR 17,95
EUR 11,00 gastos de envío desde Alemania a España
Destinos, gastos y plazos de envíoResultados de la búsqueda para Ethics in Advertising
Imagen del vendedor
Ethics in Advertising
Publicado por
GRIN Verlag Jan 2014, 2014
ISBN 10: 3656571805
ISBN 13: 9783656571803
Nuevo
Taschenbuch
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Scientific Essay from the year 2010 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 4.0, University of Redlands, course: Business Ethics, language: English, abstract: We know the purpose for advertising - to persuade a consumer to purchase product. The advertisement may entertain, or educate, but the main goal is to sell product.How do advertisements motivate a consumer purchase their products Do they resort to sly tactics such as misleading claims, puffery, or little white lies to intrigue you Are these strategies ethical What side of the ethics fence do these strategies sit - Kantian or Aristotelian What are the opinions of American marketers about ethics in advertising The goal of this paper is to educate the reader about the ethics mindset of American advertising agencies and how they rationalize their decisions. 20 pp. Englisch. Nº de ref. del artículo: 9783656571803
Cantidad disponible: 2 disponibles
Imagen del vendedor
Ethics in Advertising
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Scientific Essay from the year 2010 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 4.0, University of Redlands, course: Business Ethics, language: English, abstract: We know the purpose for advertising - to persuade a consumer to purchase product. The advertisement may entertain, or educate, but the main goal is to sell product.How do advertisements motivate a consumer purchase their products Do they resort to sly tactics such as misleading claims, puffery, or little white lies to intrigue you Are these strategies ethical What side of the ethics fence do these strategies sit - Kantian or Aristotelian What are the opinions of American marketers about ethics in advertising The goal of this paper is to educate the reader about the ethics mindset of American advertising agencies and how they rationalize their decisions. Nº de ref. del artículo: 9783656571803
Cantidad disponible: 1 disponibles
Imagen de archivo
Ethics in Advertising
Librería: California Books, Miami, FL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: I-9783656571803
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
Ethics in Advertising
Impresión bajo demandaLibrería: Majestic Books, Hounslow, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Print on Demand pp. 20. Nº de ref. del artículo: 132842344
Cantidad disponible: 4 disponibles
Imagen de archivo
Ethics in Advertising
Librería: Books Puddle, New York, NY, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Condición: New. pp. 20. Nº de ref. del artículo: 26127712439
Cantidad disponible: 4 disponibles
Imagen de archivo
Ethics in Advertising
Impresión bajo demandaLibrería: Biblios, Frankfurt am main, HESSE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: New. PRINT ON DEMAND pp. 20. Nº de ref. del artículo: 18127712445
Cantidad disponible: 4 disponibles
Imagen de archivo
Ethics in Advertising
Librería: Best Price, Torrance, CA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. SUPER FAST SHIPPING. Nº de ref. del artículo: 9783656571803
Cantidad disponible: 2 disponibles
Imagen del vendedor
Ethics in Advertising
Impresión bajo demandaLibrería: preigu, Osnabrück, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Ethics in Advertising | Joey Leffel | Taschenbuch | 20 S. | Englisch | 2014 | GRIN Verlag | EAN 9783656571803 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu Print on Demand. Nº de ref. del artículo: 105473605
Cantidad disponible: 5 disponibles