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Collaborative Customer Relationship Management: Taking CRM to the Next Level - Tapa blanda

 
9783642055294: Collaborative Customer Relationship Management: Taking CRM to the Next Level
Tapa blanda
ISBN 10: 364205529X ISBN 13: 9783642055294
Editorial: Springer, 2010

Sinopsis

Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperation with everybody along the whole value chain are needed to allow managers to deal with the changes in shopping patterns of consumers. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach with a view to jointly develop customer bonding and loyalty. Experts from companies like McKinsey, Procter&Gamble, Accenture, and AC Nielsen, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.

"Sinopsis" puede pertenecer a otra edición de este libro.

De la contraportada

Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperation with everybody along the whole value chain are needed to allow managers to deal with the changes in shopping patterns of consumers. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach with a view to jointly develop customer bonding and loyalty. Experts from companies like McKinsey, Procter&Gamble, Accenture, and AC Nielsen, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.

 

"Collaborative CRM is the next generation of CRM."

 Hasso Plattner, founder and CEO of SAP 

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Springer
Año de publicación
2010
Idioma
Inglés
ISBN 10 
364205529X
ISBN 13 
9783642055294
Encuadernación
Tapa blanda
Número de páginas
288
Editor
Kracklauer Alexander H., Mills D. Quinn, Seifert Dirk
Contacto del fabricante
ProductSafety@springernature.com
ProductSafety@springernature.com

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