Web Personalization in Intelligent Environments: 229 (Studies in Computational Intelligence, 229) - Tapa dura

 
9783642027932: Web Personalization in Intelligent Environments: 229 (Studies in Computational Intelligence, 229)
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ISBN 10: 3642027938 ISBN 13: 9783642027932
Editorial: Springer, 2009

Sinopsis

At first sight, the concept of web personalization looks deceivingly simple. A web personalization system is a software component that collects information on visitors to a web site and leverages this knowledge to deliver them the right content, tailoring presentation to the user’s needs. All over the world, web designers and web content managers rely on web personalization solutions to improve the effectiveness and - ability of their web-based applications. Still, the scientific foundation of web personalization remains a controversial issue. Practitioners know very well that when properly implemented, personalization del- ers a much better user experience; but when it is poorly implemented, personalization may backfire and even distract the user’s attention away from some useful (and co- ly-to-develop) enriched content. In other words, tailoring content, and varying it routinely, may make a site more attractive; but an unstable site look can have a negative impact on the overall m- sage. Everybody seems to agree that this is a real danger; but there are specific qu- tions that are much harder to answer convincingly.

"Sinopsis" puede pertenecer a otra edición de este libro.

De la contraportada

Web is evolving at a speed never experienced by any other discipline before. This research book includes a sample of new research directions on Web personalization in intelligent environments. The contributions include:

  • An Introduction to Web Personalization
  • A Semantic Content-based Recommender System
  • Exploiting ontologies for Web search personalization
  • How to Derive Fuzzy User Categories for Web Personalization
  • A Taxonomy of Collaborative-based Recommender System
  • A System for Fuzzy Items Recommendation 

This book is directed to the researchers, graduate students, professors and practitioner interested in Web personalization.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Springer
Año de publicación
2009
Idioma
Inglés
ISBN 10 
3642027938
ISBN 13 
9783642027932
Encuadernación
Tapa dura
Número de páginas
160
Editor
Fanelli Anna Maria, Castellano Giovanna
Contacto del fabricante
Springer-Verlag GmbH
customerservice@springernature.com

Tiergartenstraße 17
Heidelberg
Baden-Württemberg
69121
Alemania

Otras ediciones populares con el mismo título

9783642260315: Web Personalization in Intelligent Environments: 229 (Studies in Computational Intelligence)

Edición Destacada

ISBN 10:  3642260314 ISBN 13:  9783642260315
Editorial: Springer, 2012
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