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Sinopsis
This book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain footholds in unknown territory and how to deal with complexity and diversity. This process was strongly supported by sharing of learning and resources within the company, and with the local partners, thus creating mutual added value.
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The book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain foothold in unknown territory and how to deal with complexity and diversity. This process was strongly supported by:
- Sharing of learning, know-how and resources within the company and with the local partners, thus creating mutual added value,
- Applying a four phase template involving steps that are bold enough to ensure a strong market penetration and realistic enough to allow a business unit to follow.
This is put in the context of external political, economic and social conditions impacting their emerging markets and the difficult transformation to a free economy and liberal society.
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Entering Emerging Markets : Motorola's Blueprint for Going Global
Publicado por
Springer Berlin / Heidelberg, 2006
ISBN 10: 3540317457
ISBN 13: 9783540317456
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. 2nd rev. ed. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 42599704-75
Cantidad disponible: 1 disponibles
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Entering Emerging Markets : Motorola's Blueprint for Going Global
Publicado por
Springer Berlin / Heidelberg, 2006
ISBN 10: 3540317457
ISBN 13: 9783540317456
Antiguo o usado
Tapa dura
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. 2nd rev. ed. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 42599704-75
Cantidad disponible: 1 disponibles
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Entering Emerging Markets
Librería: Romtrade Corp., STERLING HEIGHTS, MI, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Nº de ref. del artículo: ABNR-156657
Cantidad disponible: 1 disponibles
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Entering Emerging Markets
Publicado por
Springer Berlin Heidelberg Mrz 2006, 2006
ISBN 10: 3540317457
ISBN 13: 9783540317456
Nuevo
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain footholds in unknown territory and how to deal with complexity and diversity. This process was strongly supported by sharing of learning and resources within the company, and with the local partners, thus creating mutual added value. 208 pp. Englisch. Nº de ref. del artículo: 9783540317456
Cantidad disponible: 2 disponibles
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Entering Emerging Markets : Motorola's Blueprint for Going Global
Publicado por
Springer Berlin Heidelberg, 2006
ISBN 10: 3540317457
ISBN 13: 9783540317456
Nuevo
Tapa dura
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Buch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - At Motorola they have firsthand knowledge of what it takes to make a company a global leader. Today, the company maintains sales, service and manufacturing facilities throughout the world, conducts business on six continents and employs a large workforce worldwide. But like many US corporations, Motorola's early engagement in emerging markets was l- ited until political changes opened up new opportunities for growth. Since then, Motorola has endorsed a strategy to sell its products, systems and services in these emerging markets and to help new governments establish a telecommunications infrastructure in their countries. Motorola has turned this strategy into a reality throughout Europe, Asia, Africa, the Middle East and Latin America but the course has not been easy. It has taken vision, teamwork, and most important, a plan. In this book, we outline Motorola's working model for emerging markets: a fo- step process that is bold enough to support an aggressive market penet- tion, but realistic enough for any business to follow. Since Motorola was founded in 1928, its main objective has been total customer satisfaction. But satisfying customers can be a real challenge in an emerging market. This book details the experiences of Motorola exe- tives with hands-on experience, who learned that they had to understand the demands of their new customers and consider their cultural differences. Nº de ref. del artículo: 9783540317456
Cantidad disponible: 1 disponibles
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Entering Emerging Markets: Motorola's Blueprint for Going Global
Librería: Ria Christie Collections, Uxbridge, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. In. Nº de ref. del artículo: ria9783540317456_new
Cantidad disponible: Más de 20 disponibles
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Entering Emerging Markets
Publicado por
Springer Berlin Heidelberg, 2006
ISBN 10: 3540317457
ISBN 13: 9783540317456
Nuevo
Tapa dura
Librería: moluna, Greven, Alemania
Calificación del vendedor: 5 de 5 estrellas
Gebunden. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globeDetails the structured approach, innovative ways and concerted efforts involved. Nº de ref. del artículo: 4887607
Cantidad disponible: Más de 20 disponibles
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Entering Emerging Markets
Librería: Basi6 International, Irving, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Nº de ref. del artículo: ABEJUNE24-341788
Cantidad disponible: 1 disponibles
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Entering Emerging Markets: Motorola's Blueprint for Going Global
Librería: California Books, Miami, FL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: I-9783540317456
Cantidad disponible: Más de 20 disponibles
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Entering Emerging Markets: Motorola's Blueprint for Going Global
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Shrink wrapped! 2nd edition. A brand new, unused and unread copy in perfect condition. Nº de ref. del artículo: A16J-00342
Cantidad disponible: 1 disponibles