Intended for web designers, this text delivers information on how to employ information architecture to create intelligent sites that produce hard sales. In today's drastically reduced web market, measurable business returns are essential to clients and this book should equip the designer with the tools to deliver the goods. It is low on theory, high on practice, containing practical examples, how-to's, do's and don'ts and ready-to-use templates that illustrate concepts, tools and deliverables that can be used immediately in real life by anyone responsible for designing web sites. There are also case studies from industry leaders like IBM and Microsoft and clear explanations of cutting-edge research from the academic world. An accompanying web site features all the model templates explained in the title and a free sample chapter and free access to sample templates.
"Sinopsis" puede pertenecer a otra edición de este libro.
Information Architecture for Designers introduces the skills and technique of effective information design for the web in approachable, accessible, and logical languages. Crammed with practical step-by-step processes, and connected to its own website with off-the-peg downloadable and useable templates, the book is a practical solution for designers who need these new skills. It will be a standard text for professional and education design libraries for years to come.
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